BackStory: Since the national election, much has been made of the Obama Data Machine – hundreds of millions of dollars spent, hundreds of people employed, and a use of advanced IT married with Big Data and Behavioral Engineering / Science for the singular purpose of keeping Obama in the Oval Office seat. Certainly, the GOP, the NH GOP, needs to learn that lesson (one among many) that the terms, conditions, and actions of campaigning have been forever changed. The ability to find, persuade, motivate, and get new and low information voters to go and vote was a model of technology – far beyond what has been yet defined, spec’d out, implemented, and used.
Agreement all around: the GOP, heck – the NH GOP, has to get with it and soon. Or either be relegated to minority status for a long time -or come out with another kind of disruptive technique (perhaps totally orthagonal to even the “new normal” of Big Data / Behavioral Science / Campaigning. If the latter happens, great but in the mean time, it is pretty much agreed that Tech must be upgraded. Pretty much, it is a must – anything to better connect with voters. One email that came in over the transom:
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