(Link Added- Controlling the Message: None of that random messaging that might embarrass us.)
In 2008 the Obama Campaign hid or at least disguised his lack of experience or skill by controlling the message. He did lofty speeches, and some softball interviews in the safest of places and conditions, but anything about policy–what there was of it–was recorded in a controlled environment, by Obama or a policy advocate, and posted on line. When reporters had questions, they were directed to the appropriate video, or speech, which allowed the campaign to control the message.
The media was too in love with the cult of personality to dig any deeper than what the campaign-spin spoon fed them and the end result was the least experienced and least qualified president in American history…a guy who is good at running for office but not good at holding office.






