When Herb Kelleher was starting up Southwest Airlines, he was asked which of the other airlines he regarded as his main competition. Kelleher replied that Southwest wasn’t competing with other airlines. It was competing with buses and trains. A lot of people didn’t normally fly, and those were the people he wanted to turn into customers.
There are a lot of people out there who don’t normally vote, often because they don’t feel like they’re being offered a real choice. (As Warren Beatty once said: ‘We don’t need a third party, we need a second party.’)
But every once in a while, there is a real choice.
