The summer of scrubbing ethnic people from store packaging seems to have calmed down now that autumn is upon us. But it was heady for a while. Uncle Ben, Aunt Jemimah, even the Mutual of Omaha Indian Chief got the hatchet. A process exemplified by Land O Lakes when they ditched Mia for a box with land but no Indian.
Articles tagged as
Land o Lakes
Aunt Jemima Joins Mia the Indian Maiden on the “Unemployment Line”
Two months ago to the day, we reported on a decision by Land-O-Lakes to drop Mia, the Indian Maiden from their packaging. The iconic image was deemed culturally insensitive. Today, the New York Times reports that PepsiCo, which owns Quaker Oats, is kicking Aunt Jemima to the curb.
Land O Lakes “Terminates” Diversity-Hire: Says Goodbye to “Native American” Woman on Company Logo
As the title suggests I’m just here to have fun with the culture. Not yogurt, but it is dairy! And, no, I don’t care what the Land O’ Lakes logo looks like. But the Company CEO says “cultural insensitivity” was not the motivation to change it. What if we reversed that, just for fun?