If a black woman can’t sell maple syrup or pancakes, then a black man can’t sell rice. Will Lucky the Leprechaun be losing his “charms.” Nope. He’s not black. But Uncle Ben is, and he’s being retired, sorry, evolved.
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And how is saying a black man needs to evolve, not racist? It’s a mystery. But the racial justice brigade is running all the black folks off the food packing, which also sounds racist to me, but that’s not how the spinmeisters are spinning it.
As a global brand, we know we have a responsibility to help put an end to racial injustices. One way we can do this is to evolve the Uncle Ben’s brand and visual identity, which we will do. We’re listening to the voices of consumers, especially in the Black community, and to our Associates worldwide. We don’t yet know what the exact changes or timing will be, but we are evaluating all possibilities.
Jackie Langley called it on Twitter.
Two days later, Uncle Ben is being evolved because of racial injustice.
The dude made perfect rice. Every time.
Contrast this against another complaint by the race-pimps. There’s a shortage of people of color in everything. I guess we can add a globally recognized rice brand to that. Which begs the question, what is Uncle Ben going to look like when they’ve evolved him?
Anyone you put on there who is not black would, by definition, be a racial injustice.
You kicked the black man off the package and replaced him with [blank]. It hardly matters what blank is unless Ben is another black man, but what’s the point in that? And if there’s no man at all, just the name, how is that better?
I’m just wondering how they plan to dodge the bullet in front of which you just jumped, but I have a guess. A big fat donation to the Black Lives Matter people, Jesse Jackson, and Al Sharpton. Maybe put Louis Farrakhan on the package and see what that does for market share. He’s black and Muslim. You get a twofer from the identity politics star-chamber.
And all of them advocating for a community that they have allowed the Democrat party to destroy while they got fat, rich, and happy.
And yes, before you ask, Mrs. Butterworth is also being reimagined.
All in the name of racial justice as defined by the Left. The political party encouraging rioters to loot minority business and burn down their storefronts.
