Electric Vehicles have an opportunity to replace the Edsel as the historic reference for transportation marketing failure. The Edsel was “overhyped, unattractive (distinguished by a vertical grille said to resemble a horse collar[2]), and low quality.” It was also introduced during a crappy economy.
The Demise of the Electric Vehicle
The nation’s recent deep freeze stranded many expensive electric vehicles (EVs) with drained batteries, often in front of charging stations equally disabled by the cold. Warmer areas like California, where some 39% of EV car owners reside, do not abuse their batteries with the harsh seasonal winters that threaten many regions of the nation and … Read more
