I like to sneer and make snide comments when commercials for Electric Vehicles interrupt whatever I happen to be streaming. My wife has learned to ignore them, and I am trying to keep those opinions to myself, but recently, within the past few weeks, I’ve had no need.
There has been no shortage of commercials or ads for cars and trucks. Christmas is coming, and they pepper the breaks more frequently than Pharma or food ads (only barely). But not one of them has been for Electric Vehicles. This is very odd.
In the recent past, it was unlikely for a spate of ads to pass without someone pimping an EV, typically doing things EVs can’t do, like traveling long distances, climbing rocky slopes with a trailer or something heavy in tow. It would be more realistic if they showed drivers looking for a charging station, stranded, or watching from a distance as their car ignited a parking garage full of other people’s cars and trucks.
The past few weeks? Nothing. Zilch. Naught, nix, nil, nada! No hay coches eléctricos. Not a one. And they aren’t appearing while I sneak off “during the break” to relieve myself or grab a snack. I ask.
My ad experience has been stripped of Electric Vehicle ads, and that’s something I couldn’t help but notice, given recent news. Car companies are losing billions, and EV start-ups can’t find investors or are collapsing. Actual vehicle costs have somehow broken the veil of media silence to penetrate the collective consciousness of our nation, or at least car makers and their advertising agencies. And that might be why some states – by which I mean the political people running them into the ground – are announcing combustion engine bans by [insert meaninglessly random year here].
EV sales are not great, and the cost of the vehicle, despite tax-backed bailouts, is prohibitive. It is, as we’ve noted often, the laundering of money so the rich, and almost rich, can virtue signal. A nice EV in the driveway that no one uses with a bumper sticker on it that says my other “car’ is a Hummer. But it is also the realization that regardless of the drop-dead date for the clownish all-electric vehicle fantasy future, there is no amount of time, money, or resources available to support it.
Oh, and the economy sucks. Inflation, despite the same media hiding it in the basement like a red-headed stepchild, is too real on a day-to-day basis. You can’t not see what everything costs when you shop, especially groceries. Some pet foods have risen nearly 50% in price, and that burden carries across the spectrum from personal care products to furniture to raw materials to energy to motor fuels.
Getting by under Biden is a financial burden you can’t hide behind a perky press secretary. But the black Marxist heart wants what it wants, so automakers, with a lot of help from consumers, will need to find a way to push back. Might I suggest not backing mind-bogglingly daft left-wing lunatics for public office as an excellent place to begin?
