Persistence pays off, or in this case, costs the casually woke or indifferent. Bud is still scrambling to distance itself from an alleged third-party marketing mistake named Mulvaney, as the Wrath of Can begins to impact more than just Bud Light sales.
BUD stock has crept downward, and while it is not unfamiliar territory…
…it is headed that way.
The distributors are in an uproar as inventory climbs and sales fall.
lmaooo not even jokin bud light on clearance at florida cvs & not a single one has moved 😂😂 pic.twitter.com/y3GvtJxKeD
— Baked Alaska (@bakedalaska) May 11, 2023
That’s not necessarily a sign of doom for the brand, but the short, medium, and long-term investor outlook for the stock is poor as the Dylan Mulvaney detonation sends shrapnel into other Budweiser brands.
The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29.
Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.
“It’s not just a Bud Light issue,” said Bump Williams, chief executive of the consultancy.
“It’s an Anheuser-Busch portfolio problem now.”
A former chief creative officer at Anheuser-Busch (InBev fired him when they took over in 2009) says,
“It’s a complete lack of corporate oversight, and it’s been that way since (InBev) took the company over,” he said.
He said the lords of marketing don’t understand the people who drink Anheuser-Busch’s beer, according to the St. Louis Post-Dispatch.
“None of these marketing folks has ever been to a NASCAR race, none has been to a football game or a rodeo,” he said. “hat’s insanity. That’s marketing incompetence.”
That makes perfect sense.
The Libs running the government telling you how to live your life don’t know anybody who is not like them, and if you dare to exist outside the bag of cats that passes for their brain case, you are an [insert epithet here].
Even if you want to be left alone, they can’t help themselves. They are Stimpy looking at the big red button he’s not supposed to push. They have to push it, which is ironic because, in the cartoon, it is the history eraser button.
The progs are pushing that thing like a chimpanzee on crack, and we’re all supposed to love whatever they say happens, even when we know they are not doing it for us. They are doing it to impress each other. The Mulvaney stunt was peddled to attract new customers, but that’s nonsense. It was only about impressing progressives and disconnected left-wing activist groups like the Human Rights Council (and their corporate wokeness score).
A woke marketing team was looking for a virtue-signal merit badge, and we know that to be true because their initial response to the pushback by customers they’ve never met whom they disdain was to insult them.
How’s that working out for you now, eh?
InBev and BUD are scrambling to get out from under the fallout, which has expanded beyond the Mulvaney Blight.
All of which is fine and good. Conservatives have managed to sustain a boycott with some degree of success that could if they can keep it up through the summer, send a much-needed message to the indifference of corporate boards. Not everything the woke coastal elites think is cool is cool. But beating up one brand is not enough, even as big as Bud.
The nation needs to understand that in the progressive future, you won’t be allowed to boycott Bud over a prancing dufus like Mulvaney. That the demise of Budweiser (if it could ever devolve into that) would not be considered a loss to the Left. Heck, the demise of Mulvaney would mean nothing to Democrats.
Meddling in everything is the goal; collateral damage is a given, and they do not care what they destroy as long as they stand over the smoldering ruin. It’s something they have in common with Jihadis, absent the promises of eternal peace in heaven and 72 virgin Mulvaneys.
