Austrian based Red Bull has a different set of values from its American arm. It is a problem that has risen to the fore during the BLM, riots, and Identity Politics hijinks. US Execs, unhappy with the company response, and looking to embrace more Identity Politics PR suddenly find themselves unemployed.
The maker of Red Bull energy drinks has replaced its top U.S. executives amid internal tensions over the closely held company’s response to the Black Lives Matter movement. …
Ms. Taylor had been working on diversity and inclusion efforts within the company with Mr. Kozak’s support for several years but was met with opposition when she began advocating for Red Bull to be more overt in its support of racial justice in the last month, according to people familiar with the matter.
The inside poop is that the Execs got axed over leaks regarding internal tensions and suggesting affirmative action hiring or similar issues. In other words, they tried to leverage inner tension to push an agenda at a private company and got fired.
Based on my reading of this, the CEO isn’t interested in picking a side in the new US culture war, probably because he can’t win. He pisses off customers if he does anything and, well – welcome to the new world order. You piss off people if he appear to do nothing.
In what may be a nod to the latter problem or just a sliver of no-appeasement appeasement to jerky-woke left-leaning guilt monkeys, corporate released a statement on the question of racism.
“We reject racism in every form, we always have, and we always will,” the company’s board said in a statement to The Wall Street Journal. “Red Bull has always put people and their dreams and accomplishments at its core and values the contribution of each and every person—no matter who they are. We want everyone who feels this way to be welcome in Red Bull.”
I think that translates to “we’re not racists, f**k off, and leave us alone.”
I’m guessing the US execs and PR teams that got purged were looking for something a bit more partisan. Instead, they found themselves free to pursue employment elsewhere.
Is it a corporate strategy that could be duplicated, but who thinks there are any American companies left that have the stones to try it? Do your job. Keep your politics to yourself and your own time. We sell a product, not politics. Are they all afraid of the SJW Mob?
And should Red Bull America and their Parent Company be worried?