Go Woke Go Broke Archives

Dylan Mulvaney with Bud Light from his Instagram

MacDonald: Jaguar Says ‘Hold My Bud Light’

July 5, 2025July 5, 2025 Steve MacDonald

The company that makes Jaguars today isn’t the same as the one that founded it. The brand has been around for a century, having been owned by Ford Motor Company for a while, and then by Tata Motors. It’s Jaguar Landrover these days, but not for very much longer. The company promised to make all … Read more

Tractor Supply Bails on Corporate DEI and WOKE LGBTQ Agenda

June 28, 2024 Steve MacDonald

On June 9th, we shared the sad news that Tractor Supply (TSC) had gone woke. The CEO had embraced LGBTQIA+ employee training, funding pride/drag events, added a DEI Council, Funding sex changes, Climate change activism, Pride month decorations in the office, DEI hiring practices, and LGBTQIA+ workplace events. Yesterday, TSC did a complete 180.

As Sales Continue to Nosedive BUD Tries a Guilt Trip

June 8, 2023 Steve MacDonald

Keep in mind this truth. These people didn’t stop drinking beer; they just stopped drinking Bud Light. Market forces continue to work. There are winners and losers, and the Anheuser Busch folks, after slitting their wrists, are looking for a way to stop the bleeding.

Target Share Price Transitioning Toward 52-Week Low

May 26, 2023 Steve MacDonald

Execs at Target are tucking their junk as the retailer’s market cap collapses (down 8.9%) and share prices tumble. On May 17th, the stock sold for $160.95. Yesterday it closed at 139.36.

It’s Much Bigger Than Just Another “Get Woke Go Broke” Story

April 26, 2023 Op-Ed

Bed Bath & Beyond has filed for Chapter 11 bankruptcy. Remember the company that dropped the highly profitable “My Pillow” from their inventory because they didn’t like the conservative Mike Lindell? Many folks would say that is why B B & Beyond will be no more.

Dylan Mulvaney Bud Light big enough for featured image

Anheuser Busch has Lost 4 Billion in Market Cap Value Since March 31st

April 24, 2023April 14, 2023 Steve MacDonald

Dylan Mulvaney may have been excited to share the news about the deal with Bid Light, but the brand has had a little hiccup. Anheuser Bush Market Cap has declined about 3%, which doesn’t sound like much until you realize that equals 4 billion dollars.

Don’t Call Me Transphobic, This Is Simply Insane

April 9, 2023 Ray Cardello

Many prominent American companies are employing the same spokesperson to hype their products. What they are actually doing is angering a significant number of their customers.

Private Christian School Goes Bankrupt After Embracing #Woke Agenda

March 5, 2023 Steve MacDonald

It’s time for another episode of go woke go broke; this time, broke means bankrupt. Out of business. Closed for good. Why? Christain donors stop donating after the

Investors Pulled 1.5 Trillion in Assets Out of BlackRock® In the Past Year – Company To Lay Off 500

January 15, 2023 Steve MacDonald

BlackRock® invests other people’s money and a lot of it, but not everyone is happy about how. Its commitment to “Environmental, Social and Governance” (ESG) has become an albatross around the company’s neck.

Go Woke Go… “Facebook’s” Value Has Plunged Nearly 70% Since Last Year …

October 31, 2022 Steve MacDonald

We’ve had a beef with Facebook for Years (impossible beef, since it’s Facebook). The Social media beast trampled on our speech because they didn’t like it, so is this Karmic revenge? While the markets have taken a beating under Biden (down 30+ percent), Meta (Facebook) is down 67%.

Go #Woke Go Broke Evolves to Go #Woke Get Sold for Zero Dollars if Buyer Assumes Debt

July 7, 2022July 6, 2022 Steve MacDonald

The same folks who cut the cord on CNN+ continue to make “moves” to trim debt or cut losses. This week’s lesson comes from the CW. What Ace calls the “WokeSuperheroes and teenagers-talking-in-hallways network.” They “sold” it for zero dollars.

Netflix and Disney Aren’t Having Bad Days – They’re Having Bad Months, Bad Quarters

April 24, 2022 Skip

Go Woke, Go Broke. Disney, Netflix, Twitter – yeah, they’re in the dumpster. And Disney’s troubles have just started.

Salvation-Army-embraces-CRT Newsweek via Legal Insurrection

Go Woke, Go Broke -The Salvation Army Gets a Christmas Lesson

January 4, 2022 Skip

Normally, I’d feel bad for them but donors have shut their wallets to the Salvation Army because they decided to join with the self-immolation and self-flagellation of whites who must repent of their racist ways” after going full Critical Race Theory ala Black Lives Matter” by promoting White guilt” indiscriminately.

Quick Thought -If You Need Another Reason to Not Watch the NFL…

May 8, 2021 Skip

Yeah – From America’s game to just being another Anti-American mouthpiece: Woke Takeover: NFL Hires Katie Hill, Former Obama Comms Director.

Data Point – As Sports go Woke, People Turn It Off

March 30, 2021 Skip

According to a new poll by You/Gov and Yahoo Sports, 34.5 percent of Americans are watching sports less today than a year ago because of politics. Fully half of Americans have changed their viewing habits for sports as some viewers — 11 percent — claim they watched more sports because of the political advocacy. But three … Read more