I feel certain that the FBI, CIA, CDC, WHO, and others, have been encouraging Marxist meat puppet Mark Zuckerberg-er Meister Berger to replace Twitter with something they can control ever since Elon bought Twitter—a suitable propaganda tool of equal measure.
But will it? Measure up? Facebook/Meta launched Threads with much hoopla and acclaim from the disinformation media, but it is beginning to look like Zuckerberg’s Threads are the emperor’s new clothes.
“Twitter Killer” is dying already. 🪦
Twitter vs Meta’s New App (Google Trends) pic.twitter.com/nBy0luFbOI
— DogeDesigner (@cb_doge) July 13, 2023
To its credit, someone once said, if you don’t like it build your own, so they did, but it almost immediately entered rubber-necker territory. Well, will you look at that? What a terrible accident. I hope everyone’s okay…and back to life as it was before Threads.
Facebook, sorry, Meta has to be optimistic ‘cuz it is just getting started, and that’s fair. They may still need to get the bot accounts up and the fakebook fact checkers – checking, but no shadow banning. Facebook is upfront about throttling your reach and limited access to your thoughts on its other anti-social media platforms, and Threads is no different. There are community standards and something about polite discourse that will justify censorship to secure the partisan echo chamber.
Threads did come out the door hot with about 100 million sign-ups, but interest and interaction began to wane almost immediately.
“[T]he first 72 hours of Threads was truly in a class by itself.” However, Bartolacci also pointed out that recent data suggests a significant pullback in user engagement since Threads’ launch. Tuesday and Wednesday saw a 20 percent decrease in daily active users compared to Saturday, and a 50 percent decrease in user time spent, from 20 minutes to 10 minutes.”
Everyone on Instagram likely got many hints to get in early and check it out, and they did. Threads is Instagram’s text app, and you have to have an Instagram account to have a Threads account. Built-in users and multi-platform growth made the boom of an opening easy, but they can’t make you use Threads. Instagram users took a bit of the serpent-offered apple, set it down, and walked away – at least for the moment. But Meta, as in I never ‘Meta’ Zuckerberg platform that didn’t censor content, appears to have done a lot right with the interface and integrations, according to reports. Will it be enough?
Time on page is a big deal, and while it is fair to say that Threads hasn’t been around long enough to be all that interesting, it won’t get that way if people do not stay on the platform and give others a reason to use it and stay on it. And while Twitter’s claim to fame is a series of car wrecks people look at as they drive by, Threads can’t expect to be or beat Twitter without being the same thing but better and promising to be the gatekeeper of what passes for congenial interaction isn’t inviting, even to most liberals – especially when so many familiar and established left-wing echo chambers are already in place.
Threads might be another social to keep up with from a customer base with no bandwidth left to engage, even if they are self-proclaimed members of never-Twitter. It reminds me of online news startups that promise to deliver something new but look and act like every other digital media doorstep. I already get that propaganda. Why would I need yours?
Time will tell, of course, and Threads will likely hang on for years, but Google came late to the social platform game with their own branded Facebook-like engagement product. I used it, but very little. It is gone, and I can’t even remember what that was called.
It’s as if it didn’t ever exist.
