Back in January, Gillette made waves with a new ad attacking men and toxic masculinity. It framed (presumably) biological males as harassing pigs. The culture perpetuated by fathers that could do better by being #Woke. Well, they’re back with a new ad.
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The father is seen encouraging his transgender son to be confident while shaving.
“Whenever, wherever, however it happens – your first shave is special,” Gillette said in the caption to the video posted to their official Facebook page.
“Growing up I was always trying to figure out what kind of man I wanted to become and I’m still trying to figure out what kind of man I want to become,” Samson Brown said. “I always knew I was different — I didn’t know that there was a term for the type of person that I was.”
Normalizing a culture the American College of Pediatricians calls child abuse.
