John Hawkins is one of the very few "solo" professional bloggers that I know. Running RightWingNews, he makes his living from that site plus a few others. A couple of days ago, he ran a depressing post entitled "The Slow, Painful Coming Death of the Independent, Conservative Blogosphere" and he listed a few reasons why:
- Some established bloggers have quit & fewer are taking their place
- Some sites got big, got big quickly, and partnered with other sites and became real professionally crewed operations. Thus, they suck up a lot of viewers. As opposed to the past, new bloggers have an extremely tough time getting eyeballs.
- Facebook, Twitter, and other social media sites have peeled off a lot of folks that either used to read blogs or will never visit Right side ones.
- Most bloggers suck at marketing, double dealing themselves a bad hand:
Most bloggers are not very good at marketing, not very good at monetizing, there are no sugar daddies giving us cash, and this isn’t the biggest market in the world to begin with. In other words, this is a time-consuming enterprise, but few people are going to make enough money to go full time. How many people can put in 20-30-40-50 hours a week on something that’s not going to ever be their full time job? Can they do it for 5 years? 10 years? 15? 20? This is the plight that 99.9% of serious, independent conservative bloggers face. This has already created a lot of attrition and over the next few years, as people realize that their traffic is more likely to slowly, but surely significantly deteriorate rather than explode, you’re going to see a lot more people give up.
So overall, recognizing that enthusiasm can float more boats, he’s a wee bit despondent over the long term future. At the end of his first post, his advice was Go Big or Go Home. Translation:
If at first you don’t get big enough to go pro, just go home.
My take on this? Nonsense! The Blog is Dead – Long Live the Blog! Reason is, I have a whole ‘nother take on this bloggish stuff from a whole ‘nother viewpoint.