The Nikki Haley for El President Campaign has announced $10 million in political ad buys beginning in December. The Vegas odds suggest she will be going after Ron DeSantis in an effort to secure second place coming out of the first two contests on the Republican Primary calendar.
Campaign Ads
Query: If a campaign ad simply tells the truth…
…can it still be called a “negative” ad? Like this one? I don’t think so.
What Is In A Campaign Ad?
“If you’re going to be crazy, you have to get paid for it or else you’re going to be locked up.” —Hunter S. Thompson
I am watching the television. I cannot remember which station or what show. But to be certain, it was the Discovery Channel, Learning Channel, Smithsonian, NatGeo, Military Channel or Fox News. Most other television is, in the words of Frank Lloyd Wright, “Chewing gum for the eyes.” With the current political season upon us, the channels are replete with rank and file political ads. Political ads that are simply unavoidable.
One that galvanizes in my mind is a recent hard hitting, vitriolic ad put out by the Ron Paul campaign where Newt Gingrich is the target. The ad uses sound bites, sober and serious background music and billowing voice enhancements to create a serious, yet stoic collection of imagery. If one hates Newt Gingrich, this ad is a, “must-appreciate.”