I’ve been drinking coffee since I was six years old. I still drink it every day. Several cups. Nothing fancy. Regular coffee with a bit of French Vanilla creamer, but I can do regular cream, sugar, milk, iced. And yes, I like coffee ice cream. Stories about coffee tend to attract my attention.
This story is about a rich white guy who wants to deprive (mostly) brown people of their livelihood by linking coffee “farming” to his false notions about carbon dioxide and its effects on the earth and its atmosphere.
“Swiss banker and World Economic Forum “agenda contributor”, Hubert Keller: “The coffee that we all drink emits between 15 and 20 tonnes of CO2 per tonne of coffee… Every time we drink coffee, we are basically putting CO2 into the atmosphere.”
Now they’re coming for your coffee.
Swiss banker and World Economic Forum “agenda contributor”, Hubert Keller: “The coffee that we all drink emits between 15 and 20 tonnes of CO2 per tonne of coffee… Every time we drink coffee, we are basically putting CO2 into the… pic.twitter.com/4tRj2fXJaw
— Wide Awake Media (@wideawake_media) January 22, 2024
As with all nutty-faux-professor presentations, Hubert isn’t interested in any of the other variables or benefits or – reality, if that’s not too bold a thing to say. Millions of low-skilled workers, many of them in thoroughly labeled and activated victim classes, rely on coffee for their livelihood. At least a few of them live in second or third-world conditions (and not just in the second or third-world) and are unlikely to give a shit what Swiss banker thinks about anything, especially plantation work.
And they’re not alone. As an agricultural business, these workers have more in common with the farmers in Canada, the UK, Australia, India, Germany, Denmark, and the dozen other places where farmers are protesting the war on food (and now coffee).
Add to that the businesses that own and thrive on the commodity, those who invest and profit from its success, and, of course, the people who drink it.
Only one of the top ten nations for coffee consumption per person is in North America, and it’s not America.
1. Finland — 12 kg/26 lbs — Finland is the world’s biggest consumer of coffee on a per-person basis. The average Finn drinks nearly four cups a day. Coffee is so popular in Finland that two 10-minute coffee breaks are legally mandated for Finnish workers.
2. Norway — 9.9 kg/22 lbs — Norwegians drink more than three cups of coffee a day. Coffee houses are popular in Norway, and unlike in the United States, they are primarily places to socialize, not to work or to carry a drink out.
3. Iceland — 9 kg/20 lbs — Beer was illegal in Iceland until 1987, and wine is costly, so coffee has long been the most essential social drink in the country. It is customary in Iceland to offer any visitor a cup of coffee, and Icelanders have a stock reply, tíu dropar, or “ten drops,” to indicate that they just want a small cup.
4. Denmark — 8.7 kg/19 lbs — In Denmark, the word kaffeslabberas means an informal social gathering where coffee and cake is offered, often after dinner. At weddings, people will often be explicitly invited for the bryllupskaffe or wedding coffee reception.
5. Netherlands — 8.4 kg/19 lbs — Dutch merchants first introduced coffee to the West, shipping entire coffee plants from the Yemeni port of Mocha to India and Indonesia, where they were grown on plantations to supply beans to Europe.
6. Sweden — 8.2 kg/18 lbs — Swedes have a word, Fika, to describe an extended coffee break from work where you socialize with friends. Swedes spend on average 9.5 days per year having a fikarast.
7. Switzerland — 7.9 kg/17 lbs — The Swiss combined coffee and wine to create a popular drink, Luzerner Kafi, which is red wine added to thin coffee with sugar. The Swiss also created Nespresso, one of the most popular coffee brands in the world.
8. Belgium — 6.8 kg/15 lbs — The Belgian cities of Brussels and Antwerp have thousands of coffee houses, including Wittamer’s, which serves brûlot, an espresso drink of sugar, cinnamon, cloves, shredded lemon peel, and warm cognac set alight.
9. (tie) Luxembourg — 6.5 kg/14 lbs — Despite being one of the world’s smallest countries, Luxembourg has thousands of coffee houses, from elegant houses with white linen table cloths to small, stand-up coffee bars.
10. (tie) Canada — 6.5 kg/14 lbs — The only top ten consumer not located in Europe, Canada spawned one of the world’s first coffee chains, Tim Horton’s, which makes three out of every four cups of coffee sold in Canada.
Those numbers are a few years old, and Americans do consume more coffee in aggregate, followed by Germany, Japan, France, Italy, and Russia. There are more of us to do it, and we’re only half a cup or so away from climbing the top ten and perhaps already have if that’s a goal worth pursuing.
In contrast, how much carbon do Swiss bankers emit annually and not just travel to Davos with just a hop, skip, and a jump for them but everywhere else – a haul for the rest of the planet? A literal army of private jets and the debauchery of a globalist lifestyle that we are meant to ignore because we feel it is necessary for some greater good.
That good would be as self-interested as that of those who live and work in the coffee industry, except that they are not trying to destroy your livelihood. In fact, what they do helps make you more money – and enjoy the odd cup of coffee, not that your program will prevent either of those things from continuing to happen.
That’s what makes you more dangerous. None of this has anything to do with the planet, it’s all about centralizing the global economy.
In Switzerland, perhaps?
