Vivek Ramaswamy has been running ads in NH Since March, but his campaign just announced that it was shifting gears. It canceled all of its TV buys in Iowa and New Hampshire and intends to work its ground game in the remaining weeks. Team DeSantis is doing something similar.
“Never Back Down is laser focused on its core mission – running the most advanced grassroots and political caucus operation in this race and helping deliver the GOP nomination for Governor DeSantis who will deliver America from the disastrous policies of the Left,” Wagner said in the statement. “We are thrilled to have Fight Right and others covering the air for Governor DeSantis while we work the ground game in Iowa, New Hampshire, South Carolina and beyond.”
The DeSantis campaign has – or appears to have – been run on the Ad side by super PACs. It’s not illegal, but it hasn’t exactly worked. The DeSantis slide has been ongoing for nearly nine months with campaign shake-ups and now changes in PAC leadership. In other words, this new approach can’t hurt.
Taryn Fenske, a spokesperson for Fight Right, said in a statement to The Hill that the group will spend more than $2.5 million on ads before the caucuses start in the Hawkeye State.
Never Back Down has faced departures in the last few weeks, with the top strategist Jeff Roe, leaving in the wake of a detailed report published by The Washington Post.
Fenske said part of Fight Right’s $2.5 million plan includes a $1.3 million broadcast and cable reservation in Iowa, with one ad, scheduled to air Sunday, targeting Haley’s stance and record on China.
Meanwhile, another pro-DeSantis Super PAC has emerged. The group, called “Good Fight,” registered with the FEC on Wednesday and placed a $1.3 million reservation for an ad to run on broadcast and cable right before the Iowa caucuses, The Hill has learned.
I like Ron more than Nikki, but Haley has managed to corral the ‘anyone but the Trump’ crowd in a way that – until now other candidates have failed to do. Her rise has forced the competition to change its plans, strategy, and tactics. All except Christie. I don’t think he can slow whatever passes for his role at this point if he tries. He’s got his lane. Bash Trump, which tells me his donors aren’t donating to get him elected. They are paying him to bash Trump.
He’s a good choice, so where does that put him on the Haley Team radar? What does Christie get out of it if he’s their hitman so that she can play the rise-above candidate? If I had to guess, AG in a Haley administration, which – to be honest -might be a hell of a lot of fun to watch. I don’t want a President Haley, but if you’ve ever watched what passed for Christie porn – when he was going up against unions as a new Governor of New Jersey, he can bring it. He’s still a RINO stooge and a GOPe meat puppet of the globalist elites, but sometimes you have to look for the ray of sunshine.
Anyway, Trump is still kicking butt nationally, but the nomination was always his to lose, and a lot of Republicans are working to make that happen. In a few weeks, we’ll know who did what was right and wrong. And if Haley can keep up, Super Tuesday will look a lot more interesting.
