Regardless of your feelings about pageants, parading beautiful women in front of audiences has continued to be a successful business enterprise. I don’t watch them, but somebody does. In 2022, the Miss Universe platform was worth at least 20 million.
That’s what Thai-based JKN Global Group paid for it but a year later, JKN has filed for bankruptcy protection to, as Newsbusters reports, solve a liquidity problem.
In response to the the recent news, JKN Global Group has recently announced its strategic corporate financial management plan to cope with the current financial situation. We are confident that the new plan will support all of the company’s business operations, including Miss Universe. We confirm that Miss Universe 2023 will be held in El Salvador on 18 November 2023, where a top notch experience provided to our fans will remain our top priorities. We reaffirm that the legacy of Miss Universe will be carried on by JKN Global Group as envisioned from the beginning.
As envisioned from the beginning? JKN put a transgender activist in charge of the Pageant, which has at least two transwomen competing. Are they a shoo-in for the top five if their talent is peeing standing up? And I didn’t realize there was a shortage of beautiful pageant-worthy women in places like the Netherlands and Portugal, both of whom woke up one day and decided a guy in a dress was the finest example of womanhood in their countries. Talk about a slap in the face. Thanks for competing, but this dude is a better woman than all of you…women. And they all have to act like they are happy about it and happy for the guy who deprived them of whatever it is you get when you win one of these things.
Speaking of which, back in 2018, Miss Universe had its first transgender contest. They didn’t win to a dearth of outrage, but there was plenty over Miss Universe Zimbabwe’s melanin deficiency. Another search of these pages turned up a local story about a young man who won the Miss Derry Competition.
I’m no expert, and beauty is in the eye of the beholder, but #woke knows no master. Choosing some chunky dude over a manifold of pretty young ladies (it is a beauty contest) is an unsustainable trend; just ask JKN. If they can’t resolve their liquidity problem, they’ll have to sell off assets. We can only hope that whoever buys the Miss Universe brand – assuming someone thinks it can be rehabilitated – returns the seventy-plus-year tradition to its first sixty-plus years before it got woke and went broke.
