Update at the bottom and sets up “context” for this sordid Mulvaney marketing fiasco: especially his bankroll and his lust for fame. I am a bit behind on this topic, but it’s clear that the Trans-Authoritarian crowd was having a field day with the rise of Mulvaney and his “365 days of Womanhood” celebration.
And the large sponsorships showered upon him by large corporations looking to boost their Human Rights Campaign’s Corporate Equality Index standing by being pro-LGBT. Including Anheuser-Busch thinking, they could ride that Transgender Train for millions more in sales.
And hit the proverbial broken bottle in the road by alienating its normal customer base, who generally don’t like Culture War / Virtue Signaling rammed down their throats by having an “influencer” that is about as 180 degrees from them as possible.
And A-B is surprised at the massive backlash for condoning the misogynist behavior of this LGBT “star” (pretend “starlet) in pretending to be something that he can never be in portraying a skewed version of what a woman really is. And can’t even play the part right.
Twerp full of derp.
And I have thoughts…
Remember, it was the Marketing Director for Bud Light, Alissa Heinerscheid, who believed that Bud Light’s customer base, mostly blue collar works, needed a shakeup. Of course she did, bless her heart. So, instead of those workaday folks doing the jobs that she never would (or could – see Dirty Jobs), she decided to hire LGBT TransFace “influencer” Mulvaney. She sure did change the “marketing buzz”. Bud Light now has a new nickname: “Tranny Fluid“ (and for those who have decided that following the LGBT culture scene because they don’t believe it affects them, it’s a play off “genderfluid” – a term that basically means “I can be any sexual being I want, anytime I want, and if you don’t like it SHUT UP!”). And with that, with a snap of her fingers, Heinerscheid lost her audience in an attempt to win the 0.01% customer share that transgender (or, as I am starting to see more and more, a return by many to the older adjective, transvestite) drinkers).
One of her biggest problems is that we who are NOT of the Trans / DIE persuasions, the word used by those folks and their sympathizers, “inclusive“, actually translates to “not YOU folks, just ours”. They say they are inclusive but we really know it’s a bastardization of the definition of “exclusive” as in “you’re not our types because you won’t accept what we tell you to accept”. Thus, the resulting pics and vids of Mulvaney prancing around like the roleplaying little girl wannabee have resulted in deep losses of marketshare, dollar losses, volume shipment losses, and a tarnished reputation:
Bud Light posted a 7 percent decline in off-premise dollar sales, a 10.7 percent decline in volume, and a 3.7 percent decline in dollar shares, he wrote. The company saw a 1.6 percent decline in dollar sales, a 6.4 percent decline in volume, and a 0.7 percent decline in dollar shares for the prior week.
And A-B has lost, reportedly, $6 Billion in market capitalization (stock value). Changes? Ayup:
Alissa Heinerscheid, the marketing director of Bud Light, has taken a leave of absence and has been replaced after a damaging marketing disaster promoting the transgender agenda. The development was first reported by Beer Business Daily. Heinerscheid will be replaced by Todd Allen, the global marketing VP for Budweiser, the company confirmed to Ad Age.
“A leave of absense” is code for “we forced her out”. Now, I don’t drink alcohol so I don’t have a direct “dog in this fight” from that aspect. I could care less about Budweiser other than it was the beer that my Dad used to drink (constantly). I DO have a dog in this fight in that it is part of the Culture War that is working to “transform” us to their image instead of just selling beer. Doubt me?
Another Budweiser marketing exec was also quoted (and I’m trying to re-find it) that because of Budweiser’s clout (paraphrasing here) and involvement in Diversity, Inclusivity, and Equity (heh! -> DIE), it has the perfect ability to “lead its customers” towards those goals. As if it was Bud’s purpose to re-educate and get Borg’d into their acceptance of Woke culture, one Bud at a time. I HAD the post, somewhere, so I’ll update this when I can find it.
But image the gall of Budweiser, believe that their mission is no longer to just make beer but to “transform” their customers without revealing that.
UPDATE: Found it! Emphasis mine:
Though it is finally cooling, lingering effects are still seen with the cultural furor surrounding the beer brand Bud Light. There were a number of missteps regarding the poor decision to involve transgender influencer Dylan Mulvaney, and one of the aspects that have come to light is how those in charge of the brand have been engaging in corporate woke culture.
Many have seen the video of Alissa Heinerscheid, the VP of Bud Light, laying out her intentions for the beer brand to use a lexicon of woke culture and insult her out-of-touch customer base. But she is not alone. Also involved in things was Anheuser-Busch’s vice president of communications, Jennifer Morris. In a prior interview, she laid out some of the goals for the company as she envisioned things:
Anheuser-Busch is in a unique position to bring attention to DE&I issues in a way that brings consumers along on the journey to drive positive change and create a more equitable world…we can leverage our scale and resources to further conversations around DE&I and help consumers understand the difference they can make as individuals.
As I said above, WHO THE HECK ARE THESE PEOPLE TO BELIEVE THEY CAN “bring consumers along on the journey” on DIE?
It’s obvious that this whole Wokeness has infested everything and everyone “in charge” now must be missionaries. It’s almost that they have forgotten their primary mission which, in this case, is to sell product (e.g., beer). Instead, they are turning around to use their product merely as a delivery mechanism so as to “save the unwashed, infidels, and heretics”.
And if you missed my drift, that means both you and I.
THIS is much worse than some goofy guy prancing around…
Tangent: I DO so much love “prancing” with respect to Mulvaney. Especially in his ad for Nike for their sports bra which is flatter than most pre-teen girls’ training bras. It just fits (the prancing bit – there’s nothing to fit inside the bra).
…in alienating Bud’s customers.
And now I know that I haven’t been cynical enough about things…
