Holiday Shopping – Cyber Monday Mouse Clicks Up, Black Friday Foot Traffic Down

Commercial culture update. Black Friday. Early Black Friday. After Black Friday. All resulted in a decline in bricks and mortar foot-traffic. The people who pay attention to such things estimate 9 million fewer shoppers passed through the doors of retailers.

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The results for Thanksgiving and Black Friday showed net sales at brick and- mortar stores fell 4 to 7 percent, while traffic fell 5 to 9 percent, according to analytics firm RetailNext.

The Reuters report suggests that opening on Thanksgiving is the cause for the downturn. But USA Today reports that Cyber Monday set a new record.

“Cyber Monday sales topped $7.9 billion according to Adobe Analytics data, making it the single largest shopping day in U.S. history,” said Adobe’s head of marketing and consumer insights John Copeland in a statement. “Sales coming from smartphones hit an all-time high of $2 billion and we saw a significant spike in the Buy Online, Pickup In-Store trend.”

I did leave the house on Black Friday. I went out in the early evening to pick up a few household items. Between my wife and I, at two stores. We spent a total of $7.50.

I’ll be doing most of my shopping online again this year. How about you?

Author

  • Steve MacDonald

    Steve is a long-time New Hampshire resident, award-winning blogger, and a member of the Board of Directors of The 603 Alliance. He is the owner of Grok Media LLC and the Managing Editor, Executive Editor, assistant editor, Editor, content curator, complaint department, Op-ed editor, gatekeeper (most likely to miss typos because he has no editor), and contributor at GraniteGrok.com. Steve is also a former board member of the Republican Liberty Caucus of New Hampshire, The Republican Volunteer Coalition, has worked for or with many state and local campaigns and grassroots groups, and is a past contributor to the Franklin Center for Public Policy.

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