Every June, we learn things we didn’t want to know about businesses to whom we regularly give our customs—bastions of what we assumed to be common sense and Christian values or – at the very least – sensibly neutral enough to avoid divisive political fads. Just sell your wares and stay out of crazy town.
Only to find, Bam! Someone at corporate took them down the #woke road, and no one had the spine or balls to say no.
It’s time to expose Tractor Supply.
It’s one of the most beloved brands in 🇺🇸 by conservatives but what do they REALLY stand for under CEO @hallawton’s leadership?
• LGBTQIA+ training for employees
• Funding pride/drag events
• They have a DEI Council
• Funding sex changes… pic.twitter.com/F4tvNmNZ9f— Robby Starbuck (@robbystarbuck) June 6, 2024
Read the whole thing, including the suggestions for how to proceed in the wake of this disappointing news.
• Don’t take it out on your local store — the vast majority of them are conservative and hate that corporate is pushing this on them.
• Email/Call corporate to respectfully state your position as a customer after learning this information. Let them know where you stand. Here’s their corporate office number that’s listed publicly: (615) 440-4600 — here is their executive team if you’d like to write them or leave them a message at the corporate number. Again, please be respectful: https://ir.tractorsupply.com/investor-relations/governance/executive-management/default.aspx — If anyone has more info on contacting them at publicly available emails, please reply in the comments but no doxxing private info, it violates X rules and it’s not right.
• Start buying what you can from other places until Tractor Supply makes REAL changes and shows that they respect the majority of their customers enough to not spend the money we give them on causes we’re deeply opposed to. As someone with a farm, I know this isn’t easy but if we don’t show them who their customers are then they’ll just keep doing this.
Lastly I want to thank those who’ve reached out to me in distress about the direction of the company. This post is for all the workers who wish they could speak out but fear losing their jobs.
As always, be nice. Threats and insults are not well-suited to the goal unless it is to get them to ignore your concerns—a tactic that applies universally when we’re trying to persuade. Don’t be the guy or gal they are talking about when they say they’ve gotten threats.
You can still be outraged and polite about it.
