OK, perhaps some might think we are piling on tonite – well, sometimes, that’s just what happens. Besides, as bloggers, this past Saturday was like finding a field full of gold nuggets. Sure, we do have fun doing some of this (after all, none of us get paid, not even me, and if you aren’t being paid, you’d better be having fun) but it is a lot of “seriousness” wrapped in that “fun”. Sometimes, though, it’s just a having an observation thrown into your face by someone else.
This time, by new NH GOP Chair Jennifer Horn. Being a State Committee Member, I was on both her email list and Andrew’s – dualing messages. Well, given her victory, she sent out one last email from her JenniferForGOPChair account (as it will be Jennifer@NHGOP.org next time). And had a facepalm moment. After all, one of the Big Three “issues” of this campaign was Unity (“I can create this!”), another was Technology (“I can write and deploy this!”), and the biggest, in my mind, was Messaging (“I can articulate a convincing story”). Messaging – to differentiate the NH GOP from the NH Democrats. Messaging – to give a clear and obvious choice. Messaging – to articulate the differences.
Difference. Kinda hard to do, though, when you use their words their way, ma’am! My immediate response to friends was:
>> And Now We Move Forward!
PLEASE tell me that she really has no idea what she just said…...in copying the Obama campaign slogan “FORWARD!”
FORWARD! – the slogan of Marxists and Socialist from time eternal.