I found this to be very amusing.
Rory Sutherland, Vice Chairman of Ogilvy & Mather (one of the biggest marketing/advertising agencies in the world), makes the assertion that a change in perceived value can be just as satisfying as what we consider “real” value.
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Steve is a long-time New Hampshire resident, an award-winning blogger, and a member of the Board of Directors of The 603 Alliance and the National Heritage Center for Constitutional Studies. He is the owner of Grok Media LLC and the Managing Editor, Executive Editor, assistant editor, Editor, content curator, and more (yes, there's more) at GraniteGrok.com. Steve is also a former board member of the Republican Liberty Caucus of New Hampshire, the Republican Volunteer Coalition, and has worked for or with many state and local campaigns and grassroots groups, and is a past contributor to the Franklin Center for Public Policy.
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