Plato said, “If you don’t take interest in the affairs of your government, then you are doomed to live under the rule of fools.” Let me tell you, my friends, how much that resonates with me as a former constituent of Mr & Mrs Newman and Alderman Dowd, to name a few. The goal of this article, however, is not so much to vent about the stupid people in Ward 2 who elected them, but to promote the implementation of the sales practice called “know your customer” (KYC).
If you are a candidate, your customer is the voter. If you are a canvasser for votes on a ballot question, the person on the other side of that door you just knocked is your customer. If your mission is to raise awareness of something, your customers (fellow Granite Staters, in the case I’m about to put forth) are the people you want to read emails and watch ads.
Knowing your customer means the average Granite Stater’s attention is the commodity you’re competing for, and you are competing with a lot of “noise” in cyberspace. The average lay person like me knows that the longer a video is, the less likely the potential viewer is to click on it. YouTube’s response to that is what they call “shorts,” which are time-limited and seem to go right into the content without the mandatory annoying ads in the beginning. The ADD in me also makes long (but very worthy) articles not among the first things I read when I fire up the internet. Respectful apologies to some of the most respected Grok contributors who will know who they are.
So far, nothing I’ve said is original. Still, as someone who has watched all five podcast videos of Mr. Sorg, Mr. Ingbretson, and their distinguished guests, I support their mission to raise awareness of judicial overreach as we’re into “Claremont X.YZ…” As someone without specialized skills or deep pockets, I try to do my part by sharing the videos and taking advantage of opportunities to pleasantly follow up with people I’ve sent the links to. What I mean is that I will ask, “Hey, did you watch any of the videos?” I try not to be obnoxious about it as I sometimes push the envelope with some people that I know are or would be very interested in the subject, yet whose attention must be viciously fought for.
Yesterday, Nurse Terese was one of those people, and I had the pleasure and privilege of spending a few hours with her while my car was in her husband’s shop. Most like-minded people know by now the value of HER TIME, so I try to respect it and use OUR TIME wisely. This is not about treating everyone like Mr. Hand, but following Senator Giuda’s maxim. A few years ago, in the state house dining room, he made a comment about the importance of being effective. I want Mr. Sorg and his peers to be effective in the delivery of their message.
Terese expressed difficulty in staying focused on watching the rest of their videos after watching just a few. She suggested that an animated sketch artist hand-draw things to be illustrated in SHORT videos intended to raise awareness. I thought of Allison Dyer’s collection of short videos ending with her signature “elections have consequences” comment, but I also thought of Eli Clemmer, someone whom I never met in person until Steve Negron hosted a campaign event in a grand ballroom.
Before Eli conceded and endorsed Steve Negron in their 2020 primary, many of his social media ads got my attention, which was/is as short as the next person’s, because of their brevity and use of animated hand drawing figures as the viewer was listening to the audio message. I don’t have contact info for Eli or Mr. Sorg, but they must know each other as like-minded “north country people.” Readers with close ties to either of them are encouraged to suggest making short videos that include a pitch to watch the series of longer panel discussion videos, if desired. Both of them must know and appreciate Senator Giuda, a “north country person,” saying that it’s all about being effective.
