The Trump campaign targeted male voters in a way no other candidate had done before. Not only did it work to get him elected, but it also woke a sleeping giant of men ready to take on the government that had long forgotten them.
President-elect Donald Trump’s son, Barron Trump, is one of those credited with his strategy to target male voters through a string of podcast appearances with hosts Theo Von, the Nelk Boys, Adin Ross, Barstool Sports’ “Bussin with the Boys,” Andrew Schulz, Shawn Ryan, Patrick Bet-David and Joe Rogan. Trump passed on interviews with “60 Minutes” and other major news outlets in favor of these influencers with male-dominated viewership.
Charlie Kirk recently discussed this portion of the campaign strategy on Patrick Bet-David’s podcast. He said his get-out-the-vote efforts targeted young college men by going to fraternities and college campuses to register them to vote. At the same time, Trump attended popular podcasts that already reached male audiences. (ROOKE: DC Republicans Are Gunning For A Chance To Control Trump’s Last Term)
“The Trump campaign was brilliant because they threw the Republican consultant playbook out. … Trump came in and said, ‘no, no, no. We are going to focus on low propensity voters — the welder, the electrician, the carpenter, the police offer, or the person that’s just not registered to vote,’” Kirk said. “Here’s the kicker. Where do these people get their information? Lower propensity voters get their information on TikTok. They are not watching CNN. These folks are darn tired by the time they get home. They are not turning on cable news. They are watching NFL football games.”
It wasn’t that Trump went on these shows to pander to male audiences. He talked about a wide array of topics that directly affect them, like using tariffs to bolster American manufacturing jobs, foreign policy decisions that would ensure they aren’t sent off to die in foreign wars and ending the DEI agenda that promoted diversity quotas over competency and excellence. (ROOKE: Trump Is Already Having Major Impact On Issue Voters Elected Him To Fix)
Men have been forgotten. To deny this is to ignore the crisis of men leaving the workforce in record numbers. Seven million men in the prime of life are opting out of the labor market, according to a Sept. 2023 report released by Republican Florida Sen. Marco Rubio titled, “The State of the Working (And Non-Working) Man.”
They have been demonized and depressed into not caring about a society that seemingly hates them. When men don’t take an active role in the stewardship of our country, it falls into chaos. Until Trump, there hasn’t been a candidate willing to talk about what’s happening to them and offer a solution.
The result of Trump’s outreach was more than just a win in November. It gave them a reason to fight back against our dysfunctional government overlords willing to sell our birthright to the globalist regime.
