The latest meter-pinging corporate outrage has landed. Vermont’s King Arthur Baking Company has announced an initiative to help small business owners of color. “Baking Pitchfest 2024” includes a baking contest and incentives for contest winners.
“Half mentorship, half competition, Baking Pitchfest is an accelerator program designed to foster greater inclusivity and creativity in the baking world by providing equitable opportunities for People of Color entrepreneurs,” the website states, adding that winners will receive financial support, mentorship, and exposure.
The social media multi-verse has erupted with the usual amount of outrage at the deliberate exclusion of white people.
King Arthur Flour in Vermont is having a baking competition. Only non-whites can enter the competition.
I’ve bought King Arthur Flour for years. No longer. You just lost a faithful customer.https://t.co/yFa4TuSUeF— Ann Marie (@Political_QRM) January 8, 2024
I get what would happen if any business excused people of color, and they’d be right to get bent about that, but I am having a hard time getting wound up about what King Arthur has done.
I am not being dismissive of the protest or arguments against it. We cannot ignore the blatant racist overtone, but I’m more offended by the pandering and virtue-signaling to which this speaks. For decades, state and federal governments have offered special loans and incentives to black or minority-owned businesses, even in places where white folk are in the minority. It’s a guilt thing. Not for slavery – none of those folks have ever owned a slave, and none of the people they claim to want to help have been slaves. This is about something else. And that something else seems more important to me.
Modern progressives and those obsessed with reparations (or minority-only baking contests?) have a legitimate reason to feel guilt. Their policies continue to destroy families and lives in those communities. The money they have redirected ends up lining the pockets of connected insiders and despots, much like food aid to Africa. The modern progressive urban plantations are death traps littered with broken families and lives as the left focuses on pandering instead to the illegal alien invaders.
It’s as if the Criminaliens represents better value in the Elite’s pursuit of absolute power, and don’t say we didn’t want you.
A friendly baking contest designed to elevate opportunities for minorities in New England and across America isn’t going to fix that, even if you invited whitey.
King Arthur, by the way, has been around since 1790, so maybe there is some guilt buried deep down, and this is Vermont, which is full of #woke libs, so, for all we know, the King Arther Baking Company owners (it is employee-owned if you’re interested) are #woke posers looking for some corporate street cred, and hey! – this may be their Bud Light moment. If it is, they deserve any commercial collapse that comes their way because you could never have a no-people-of-color baking contest.
I’m just not all that offended by it.
I don’t know. Maybe it’s my so-called white privilege talking.
