This year’s Sturgis Motorcycle Rally runs from Aug 4th to 13th. Over half a million folks attend this annual event, so it’s a magnet for everything commercial that might appeal to the crowd. Beer appeals, you’d think, and it does, unless it’s Budweiser.
Related: Bud Light “Stand” at Crowded Red Sox Game Has No Customers
From Twitter doing business as “X” (am I pronouncing that right?).
ZERO attendees at the Budweiser tent in Sturgis
This may be the BIGGEST marketing blunder of all time! pic.twitter.com/iSNqTyyOgc
— Old Row (@OldRowOfficial) August 9, 2023
This is reminiscent of the video of the Bud vendor at Fenway with no customers, while every other food or beverage stop had long lines.
A sign that the brand has suffered irreparable damage. Those they have lost are not returning – but they didn’t lose everyone. I was at an outdoor reception the other day. A young couple recently married. A lot of younger people. There was Bud Light and Budweiser, and it was free, so maybe that was a factor, but folks were drinking it. When one of the older “friends” joked about the boycott over some girl with a d**k, I said, “You know it’s not about that, right?”
“Almost no one cares about an adult pretending to be a woman. The concern is that a large company chose some girl with a d**k to represent real women.”
He smiled, nodded, and appeared to understand or didn’t want to explore that further. Or maybe he was just happy to have the free beer.
I didn’t drink it. They had Coors. Not much of a step up but better than Bud.
