I know a few folks who are big fans of Bud Light. I don’t think it’s the calories. I think they like the taste. It must be something you need to acquire, but I’ve had a few over the years, and I’ve acquired a taste of my own when it comes to being offered a Bud Light.
Related: Alienating Your Biggest Consumers to Go Woke
I say no thanks. I’ve already got water.
It makes the recent agreement to have gender-confused Dylan Mulvaney as a spokesmodel the makers of this tasteless swill – while dangerous for business – the perfect fit.
Mulvaney thinks he’s a girl. Bud Light thinks it’s a beer.
A guy who thinks he is a girl drinking Bud Light should be the perfect fit.
Is this the result of the ill-considered and not well-thought-out marketing campaign from 2015?
“The perfect beer for whatever happens,” the slogan reads. It is accompanied with the twitter hashtag “#UpForWhatever.”
So, you make yourself look like a chick on the outside but inside … still a dude. Whatever!
But it’s appropriation, man. You’re just a white man colonizing another gender.
So, does that make Bud Light the Queen of Beers?
