Long-time (former) CEO Bob Iger is back at the helm of Disney, and one of his first acts as the returning King of the house that Walt built, is to suggest they dial back the political rhetoric.
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“Do I like the company being embroiled in controversy? Of course not. It can be distracting and it can have a negative impact on the company. And to the extent that I can work to quiet things down, I’m going to do that,” Iger said, in an all-but-obvious reference to Disney’s involvement on the left wing of the American culture war.
Disney has recently been at war with its customer base, choosing to rub the #woke culture into the faces of parents who might not find it appropriate for young kids. That’s not to say they object to adults making those choices. And they may not even object to the idea of turning children’s entertainment into propaganda. But being obnoxious and deliberate about integrating the Left’s addiction to sex culture is a bridge too fat for many.
Iger may not be telling us that Disney will step away from that sort of thing. His immediate concern is the overt political action by Disney or its representatives. Financially speaking, the war with Florida could cost them billions if that fence isn’t mended. As CEO, Iger’s first job is to fix that.
Related: Paying a Price: Can Disney or Democrats Get Back in that “Closet”?
As for the rest of it, there’s no way to know. #Woke sex-propaganda Disney may still be in business; Bob says he will work to quiet things down. That is not a commitment to back off the increased effort to normalize sexual lifestyle choices, but given the nation’s response to Disney products that made the leap, we’ll see less of that.
Righting the balance sheet likely demands it.
HT | Gateway Pundit