And once again, TreeHugger proves that the eco-socialists, whose only lens is a distorted eco-apocalypse all the time, have no sense of humor. They’ve been all agog about the meatless hamburgers that are being rolled out and brook no dissent that within 20 years, no one will eat cows. And then Arby’s comes along!
And boy, are the TH denizens ticked off! Emphasis mine, reformatted:
The ‘marrot’ is a bad joke that shows how out of touch with reality the fast food chain is. While the rest of the world embraces plant-based meats…
Yes, they really do believe it. Just like electric cars are taking over the marketplace NOW!
…American fast food chain Arby’s is stubbornly going in the opposite direction. Not only is it sticking to its motto, “We have the meats” (new as of 2014), and stating that it will never sell ‘fake’ meats like the Impossible or Beyond burgers, it has now created a carrot… made out of meat.
Dubbed the ‘marrot,’ this carrot-looking thing is made from a slice of turkey breast cooked sous-vide, rolled in carrot powder, and roasted in the oven. A leafy green parsley sprig finishes the look for a not-quite-convincing replica.In the words of Arby’s chief marketing officer, Jim Taylor, as told to Fast Company,
“People love meat already. What Americans have a harder time doing is enjoying vegetables. So we said, ‘If they can make meat out of vegetables, why can’t we make vegetables out of meat?’ We’re going to introduce to the world a category we call ‘megetables’ — we’ve applied for trademark. Our first vegetable is going to be the marrot.”
…While the innovation behind the marrot’s creation is impressive, it seems like an oddly retaliatory act – one that appears deeply out of touch with the direction in which we as a (meat-eating) society need to move. We know now that animal agriculture is responsible for a significant portion of greenhouse gas emissions, and that reducing meat intake is the single most effective step a person can take to minimize their carbon footprint.
It’s always that our choices MUST be first judged by our CO2 footprint and sustainability index. Frankly, most of them would be quite happy if the rest of us off’d ourselves to bring down the world population. My response was echoed by others – these people are just plain dour:
“…it seems like an oddly retaliatory act – one that appears deeply out of touch with the direction in which we as a (meat-eating) society need to move.”
When I heard about this on the radio, I thought it was hysterically amusing…kept chuckling, off and on, for miles. Finally, somebody was standing up to the stuffed shirt vegans on their own ground (kinda). Sorry, but your response shows exactly why a lot of us are laughing.
I miss the Arby’s that was in town but if that “marrot” comes out, I’ll track down where I can find one and try it. And start laughing all over again. And no, it will not be “retaliatory”, it will just be amusing.
After all, you reacted to their marketing effort, didn’t you?
+1 for them!
(H/T: Treehugger)
