Dick's Lost 150 Million Last Year After It Virtue Signaled On Gun Sales - Granite Grok

Dick’s Lost 150 Million Last Year After It Virtue Signaled On Gun Sales


From Bloomberg Business – “Restricting Gun Sales Cost Dick’s $150 Million Last Year.” CEO says it was worth it. Was it? People who buy firearms for sport spend money on other things at your store, well – they used to do that. Now they go somewhere else.

At the time, Dick’s was a major seller of firearms. Guns also drove the sale of soft goods—boots, hats, jackets. What’s more, Stack, the retailer’s chief executive officer, suspected the position could drive off some of his customers on political principle.

We know that overall sales dropped at least 4% last year. And it’s gotten so out of hand you’ll have to drop the hunting gear too.

Dick’s is all in on their strategy. And why not. Their stock price hasn’t suffered. So, screw the second amendment, natural rights, all that. As long as the investors are happy let’s give the pro-gun community the middle-finger, drop anchor next to the Bloomberg Yacht, and tip back some tasty adult beverages in honor of the decline of Federalism and a people free form tyranny.

As long as the board of directors can count on the same sort of special treatment as the Jussie Smollett’s or Hillary Clinton’s of the world, who gives a damn.

Sorry. Guess I was just waiting for a good excuse to bring that up.

In reality, Dick’s is a private business. It can do whatever it wants including lose money as long as it’s not mine. And if they are committed to the plan it’s not just virtue signaling.

And the Second Amendment isn’t about hunting anyway. So, we can all just move along.