“We have to reach out to this group in order to win and show that we’re hip!”
“NO! Now we have to reach out to this other group”. “Wait! You’re forgetting this other one – it’s important because it contains a whole 2% of the voter population!”
Yuck. This coming from Republicans as we are almost two years out from the last Prez election is rather sad. Translation: we’re slinking into the Democrat model of identity politics. Well, isn’t this just another version of being Democrat-lite? If the policies being put out are not that much different, and the way about going about getting LIVs to vote for them, really, who is going to really win – Lite or Authentic?
We had Bill O’Brien on GrokTALK! this morning and I mentioned this after he said he had been down to DC where people were all about “groups” – the Republican Party must reach out to all these little groups in order to be relevant. Now, I have no problem in micro-targeting but when you start sounding like Democrats in their vote hoovering efforts, shouldn’t that alone be setting off alarm bells? We must always be cognizant of “what’s the differentiator”? Remember this – pandering is not differentiation; it is simply pandering. Dems / Progressives / Socialist offer stuff and the road to victory for the GOP is…the same? I don’t believe that Republicans can replicate the “set up the victimization identity groups, make them feel special in their victimization status, and promise them to punish those that have victimized them”.
Sad, real sad. I used to hear that we were the Party of ideas, overarching and universal ideals, and the last time I looked, those kinds of ideas transcend identity groups.

