Before Bud Light, there was Gillette. In January 2019, the company went #woke, launching a campaign that portrayed men as the average toxic SJW progressive white feminist might. Before summer was over, that campaign was dead, and Gillette was trying too hard to get the men back while Proctor and Gambel, which owns Gillette, had to write off more than 8 billion in losses.
It’s been a few years, and the world is an unbelievably different place. Still, the political progressives – the same people who say gender is subjective, on a spectrum, and that it is bigoted to assign a sex to anyone without first getting their gender resume (preferences, pronouns, etc.), are, for lack of a better word – being a bunch of bigots.
Labor Premier Jacinta Allan of Victoria, the second most populous state in Australia, announced on Monday that a new position had been created in her government: “Parliamentary Secretary for Men’s Behaviour Change.”
“Tim Richardson will become Parliamentary Secretary for Men’s Behaviour Change, continuing the Allan Labor Government’s priority to make Victoria a safer place for women and children and work to end the tragedy of deaths of Victorian women at the hands of men,” Allan stated. “This is the first position of its kind in Australia – and will focus largely on the influence the internet and social media have on boys’ and men’s attitudes towards women and building respectful relationships.”
How do politicos who promote “the most radical policies on transgenderism, children’s gender dysphoria and euthanasia of any state in Australia” even know what a man is (when he is or is not a man) or how he is supposed to behave? If gender can change from moment to moment, any man who is accused of manliness could claim to be something else and go on doing man things, and then what?
How does the minister of unmanliness unman a man who is not identifying as a man? Easy. Gender stereotypes. Woman, Man, transman, transwoman, left-handed albino lesbain. No matter what your pronouns and regardless of your feelings, the only way to make this work is to do exactly the opposite of what the entire movement pretends to be about – ending gender stereotypes.
Victoria’s anti-man minister must treat everyone (for the purpose of state-focused reeducation) as if they are men based solely on their behavior.
So, it’s a lot like the Gillette ads in 2019, except the State of Victoria, Australia, can be bigots with a police force and bottomless budget if it comes to that.
