An heir to the Anheuser Busch Beer dynasty is unhappy with the direction global brand pirate InBev has taken his family’s legacy. Billy Busch is prepared to make an offer to buy it back if InBev will part with it.
“When InBev bought the company it was a ship and it was rolling down the ocean at full speed doing great and all of a sudden they come out with this kind of woke culture, a political agenda to push down people’s throats, and the beer drinker obviously doesn’t relate to that kind of advertising so they boycotted it,” Busch told Lahren. … “If they don’t want that brand any longer, sell it back to the Busch family. Sell it to me. I’ll be the first in line to buy that brand back to me and we’ll make that brand great again.”
He promised no more woke garbage and a commitment to the consumers and America.
That sounds nice, but I doubt InBev is interested in selling. Despite the downfall of the Queen of Beers (Bud Light), the overall AB brand is making money for InBev globally. BUD showed a respectable profit over the last quarter, and even though AB is shedding some brands, and Bud Light may never recover the customers it lost, that business is not in danger. You don’t typically sell something that is making you good money, and most of the bad PR has blown over.
The damage is done, and people have chosen to stick with or abandon the brand. Further attrition seems unlikely, and as long as Mulvaney leaves it alone, it is probably watery beer under the bridge.
Billy Busch can probably take a seat, but stranger things have happened. If InBev finds itself with another BUD problem, it might do something other than shed bad decision-makers, but I can’t see that outcome from here. And it might just be elitist enough to think – like politicians – that what it needs is different customers.
But isn’t that what Bud Light was trying to do with Mulvaney; and look how that turned out.
HT | NewsWars