BUD Stock rebounded (a bit) in June, as Bug Light sales continue to flounder. You can buy that swill for a song after the Mulvaney mishap, which overshadowed another woke move we all missed. Bud Light might be gender neutral Bud Light “Next” is climate neutral.
Bud Light NEXT is proud to announce it has completed the process to become Climate Neutral Certified. By measuring and offsetting last year’s carbon emissions and implementing reduction plans for future emissions, Bud Light NEXT has met the independent certification standard from Climate Neutral, a nonprofit organization working with brands and consumers to eliminate greenhouse gas emissions. The new designation comes just two months after hitting store shelves as Anheuser-Busch’s first-ever zero carb beer.
In case you missed it, there have been a number of scandals involving carbon offset scams (here and here). And there is no shortage of literature on how and why most carbon offset programs are scams. They have little or no effect and, in some cases, are worse, which should matter if you think this carbon fairy tale is true.
Or is it like saying something is American-made because all the foreign parts happen to be assembled in a two-car garage in Deadhorse, Arkansas? You don’t really care. You want the credit for virtue signaling.
Big business exists to put on airs and use the government to crush the competition. They buy out anyone they can who innovates in ways in which they are no longer able. And they pander to narratives to make them look like stewards, in this case, of the planet.
As for Next (the beer), I’ve never seen it, and I spend some time in the beer aisle. It’s got a lot of zeroes in it, which fits Bud Light to a Tee. It already had zero flavor; this is just the next obvious iteration.
HT | WUWT
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