My inbox is loaded with links to stories about Target pushing pride month gear for kids. The collection hit stores but, within days, got yanked off the floor entirely in some locations, and not over fears for workers’ safety.
That’s the headline the media is running with, but we know the truth.
One week after Target CEO Brian Cornell revealed that “woke” capitalism is “great” for their brand and “the right thing for society,” the mega-retailer has been scrambling to avoid a disastrous “Bud Light moment” by forcing some stores to remove LGBTQ Pride merchandise as consumer boycott calls mount.
Many rural and southern locations have been instructed to hide the kiddy pride completely, while other sites were told to pare it way (WAY!) down and relegate it to the far corners of the store.
As noted, the media is spinning this abrupt change as an effort to protect employees at risk from angered customers, but the truth is much simpler than that. A “person who has worked for the retailer for over two decades said execs are “terrified of a Bud Light situation” as boycott calls soar on social media.”
“We were given 36 hours, told to take all of our Pride stuff, the entire section, and move it into a section that’s a third the size. From the front of the store to the back of the store, you can’t have anything on mannequins and no large signage,” the insider said.
Target has long claimed the allegiance and defense of the LGBT demographic, but when push came to shove, they hid it in the back or in a closet to protect their profits. They don’t want to feel the economic wrath of Americans who object to normalizing in-your-face gender-queer grooming of children.
Did they not see that coming, or were they too busy glad-handing each other over how #woke they are?
I think you should boycott them anyway. If they were genuinely concerned about what most of America believes, they’d have never pursued the line, shipped it, or displayed it. Since they are out of touch, a little economic lesson is in order.
Oh, and if you are one of those idgits giving the employees grief, or thinking about it, stow it. They don’t decide any of that, and there’s no place for it in civil society. Just stop shopping there and don’t go back.
Bud Light, by the way, is in deep sneakers. BUD is buying back beer from its distributors to keep from losing them. Keep up the good work.
