Since 2017, Insta introduced its own company profiles. They have special tools, such as contact and c-to-a buttons, only for corporate accounts. More valuable, it gives users the ability to advertise. Insta promotions more newer advertisements, and much less appealing . However, is it totally worth it? Let’s take a look at what they really are and get to know about the people who actually submitted them.
Choose the audience you need
There are millions of Insta users all over the world — and there’s no way to get them all. As with the metrics we’ve already discussed, you must also be selective and strategic in choosing your targeted people.
Setting up Insta ads, you’ll get three more ways for choosing a desired client.
Automatic sampling.
This option targets users similar to your subscribers based on sex, age, location. Moreover, It targets those who have previously been interested with its organic content and have shown involvement in it.
This option makes sense if you’re trying to attract IG users who have previously shown interest. However, if the goal is to attract brand-new users, this is not the best way. It is common practice to buy Instagram followers, likes, comments, views, etc. This way you can quickly start the process of natural scaling of the profile.
Local users.
Target people within a certain radius around a certain location. With options by age group and gender. This might make sense if you’re advertising a last-minute event at a certain location. Also, show your post to those who are related to your followers because of a location.
Guidelines.
Create a specific audience according to age, location , and usually the best way because you have more control, but it really depends on your specific goals.
Decide on price and duration
The app makes this part pretty smooth with a sliding scale of budget you are going to spend. You can pay $10.00 a day for a 24-hour promotion and see how it works. The cost and duration can be much higher and longer, so it really depends on your budget.
Instagram uses “CPM” or cost per thousand, which really just means cost per 1,000 impressions or views. Now that we know how to advertise on Instagram, is it really worth it?
The results of ads on Insta
People with relatively large numbers of subscribers trying to get visibility say it’s probably not worth it. And they seem to be struggling for the same reasons.
Laura Price, an illustrator, gives some important insight through her experience with the Insta campaign.
It’s pretty hard to measure success if you only enter $5.00 within 24 hours. But it also doesn’t mean you’re wasting your money. A combination of advertising and promotions can be a good start until a business gets off the ground. However, if you are already a successful brand, you may be better off maintaining your Instagram promotions longer.
Guidelines for Instagram ads
If you’re not sure if you should try Instagram promotions, that’s not a problem. But don’t get completely lost in Instagram. Insta has the highest brand and consumer engagement of any platform. Acknowledge how to use ads, even if you’re not ready to advertise yet. Moreover, to accelerate the initial results, most entrepreneurs buy real Instagram followers and other involvement metrics. This allows to create a trusted first impression, raise the brand status and increase the retention rate of new users.
