If you’re like most people, then you’re already drawing plans for 2020. While you’re making plans, it’s essential to add these four things to your list of goals. They are simple but effective ways to boost your business in the new year. While you’ll want to keep some 2019 activity, like using Powercash21 as your payment merchant, you need to make some changes as well. Here are four of them.
Get more social.
At this point, it’s not even an option. For an e-commerce website, you’re either active on social media or you’re dying slowly. If you’ve stayed in business until the end of 2019, you’re probably quite social already. You’re posting blog posts, and you have a ton of followers on social media.
The next step, of course, is to build engagement. It’s time to relate to your customers and help them get more comfortable with your brand. Engagement also encourages your followers to share their opinions and become a part of your overall brand. Engagement also helps you build customer loyalty, which is something you really need in an incredibly competitive industry like yours.
Clean up your empty web pages.
Unless your website is very new, you’re going to have some redundant web pages. Either their content is out of date, or they are nothing but 404 pages. You should either delete them, redirect them to active pages, or update their content. Dead pages are bad for your SEO, and they’ll most likely cost you some points.
There’s a very simple way to decide which pages to keep and which ones to delete. If you have good traffic coming into the page, you may want to redirect it to a different page. On the other hand, if you find that the page hasn’t been visited in a while, and you don’t really need it, deleting it might be a better option.
Revamp your landing pages.
You should customize each landing page based on the source. If your visitors are coming from an ad you placed, you need to ensure that the landing page reflects the message in the ad. Taking them to your home page may be an easy way out, but it’s not very effective.
Each landing page should have a single message, and it should be a call to action. You don’t want to overwhelm your visitors. If you have to include some more information on your page, ensure that you break it up to improve the readability. Don’t forget the call to action.
Do a SWOT analysis.
SWOT stands for Strength, Weakness, Opportunity, and Threats. It’s an analysis of your business, highlighting each of these areas. A SWOT analysis can help you identify areas that you need to concentrate your resources on in 2020. While doing your analysis, it’s especially important to evaluate your competition fairly.
Don’t downplay their strengths and scale up yours. You need to be as honest as possible. Also, pay special attention to the opportunities. They can give you an edge over your competition in the new year.
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