Coca Cola Yanks Ad After Outrage

by Steve MacDonald

consumerism

Coca Cola had to yank an ad.

In an ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The “Open Your Heart” advertisement has been called anything but, as indigenous rights’ groups said the campaign promoted colonialism rather than unity.

“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”

I actually thought they’d be more upset about the Christmas tree.

Here’s an idea. In their next ad Coca Cola should show immigrants fleeing Mexico to tap in to the spoils of American consumerism.

No?

Author

  • Steve MacDonald

    Steve is a long-time New Hampshire resident, award-winning blogger, and a member of the Board of Directors of The 603 Alliance. He is the owner of Grok Media LLC and the Managing Editor, Executive Editor, assistant editor, Editor, content curator, complaint department, Op-ed editor, gatekeeper (most likely to miss typos because he has no editor), and contributor at GraniteGrok.com. Steve is also a former board member of the Republican Liberty Caucus of New Hampshire, The Republican Volunteer Coalition, has worked for or with many state and local campaigns and grassroots groups, and is a past contributor to the Franklin Center for Public Policy.

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