Coca Cola had to yank an ad.
In an ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The “Open Your Heart” advertisement has been called anything but, as indigenous rights’ groups said the campaign promoted colonialism rather than unity.
“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”
I actually thought they’d be more upset about the Christmas tree.
Here’s an idea. In their next ad Coca Cola should show immigrants fleeing Mexico to tap in to the spoils of American consumerism.
No?
