Sometimes you need the right goal to get people motivated. New Media is no different. So, in my quest to encourage more liking, sharing, tweeting, and writing, I went looking for a goal. Something we could work towards as a group. And I settled on our Alexa Rank.
What is Alexa Tracking and how did we stack up?
Alexa is a globally recognized tracking service that ranks sites based on traffic. No, it’s not Google, and yes, there are other ways to do it, but you have to pick one.
For the sake of our exercise, I chose a handful of websites in New Hampshire, including local media, and recorded their Alexa traffic rankings for both the US and Globally. The ranking is measured on every sites home page.
I then emailed the entire Grok crew and told them we already dominated most of the local blogs and sites (which didn’t surprise me). But there isn’t much motivation there so I explained that there was at least one local liberal newspaper we could catch up to if we worked at it. The Keene Sentinel. And to get to them, we need to finish off the Berlin Daily Sun (believe it or not).
So our goal is to improve our position from 10th on this list to 7th. Depending on how things shake out, we’ll look to move up again, but first things first.
The ranks below are for the past six months for all the websites and media outlets I checked, in New Hampshire, as of 1/2/2018. It is not meant to represent anything more than what it is. The current list of Alexa Traffic rankings for the purpose of setting a goal for our team. And just for fun, I added the NHGOP and NHDP sites for contrast.
Yes, if you want to get your message out, the media may look there, but almost no one else does. And in the internet world, that means something, especially when a bunch of troublesome bloggers has better traffic rankings than those media outlets.
‘No data’ means that Alexa did not have enough traffic information to provide a rank for those sites. In some tools, this appears as “unranked.”
And yes, you can help by visiting and expanding our reach by liking and sharing our content on social media to help us grow our audience.
Here’s the list (sorted by US Rank). Make of it what you will.
|Site (Sorted by US Rank)||US Rank||Global Rank|
|Berlin Daily Sun||58,393||381,351|
|Laconia Daily Sun||75,159||422,105|
|Manchester Ink Link||116,432||465,027|
|Live Free or Die Alliance||172,276||769,689|
|New Media Militia||189,731||897,635|
|Girard at Large||329,685||701,172|
|The Cabinet Press||488,693||2,889,864|
|School Choice NH||665,203||1,997,082|
|Derry News||no data||1,868,474|
|Weekend Pundit||no data||3,236,802|
|Miscellany Blue||no data||3,836,299|