We can all agree on one thing – that marketing is one of the most dynamic business processes in the world right now. A lot of new marketing tactics arise every few months, which makes it incredibly difficult for business owners to choose the best methods to promote their products. However, even with all these unpredictable changes, one strategy continues to stand the test of time and has remained probably as effective as ever. Email marketing has been around for a long time now and is easily the most sustainable of all marketing techniques for businesses looking for consistent results.
In this post, we take a look at five proven strategies you should implement in 2020 for effective email marketing results.
Personalization is key
The best marketing results, whether that’s through email or any other method, come from personalized campaigns. This means you need to study your target audience, define their interests, and where applicable, even segment your recipients to ensure you’re sending messages that truly resonate with them.
For example, you cannot email automotive industry news to people looking for supplements to treat erectile dysfunction and expect them to respond positively. A good practice is to use email tools to research and categorize recipients based on factors like age, gender, location, and most important areas of interest. With this, you’ll likely enjoy increased open rates, reduced unsubscribe rates, and ultimately more brand engagement and sales.
Let data inform your decisions
One simple way of becoming a successful email marketer is to increase your reliance on business data when making decisions that matter. This entails taking note of everything that happens in your email, including the open rates, bounce rates, clickthrough rates, and even the load times of web pages where traffic from email lands.
Depending on what your data shows, you can tweak a few things in the business to maximize results and boost your conversions. For example, if your landing pages are taking a lot of time to load, you might consider getting one of the reliable hosts from this list by MangoMatter Media. On the other hand, bad open rates may indicate the need to work on your subject lines. So, keep collecting data whenever you have the opportunity to do so, and use it to improve your business marketing.
Attention-grabbing subject lines still work
The competition for customer attention is higher than ever, and the quicker you learn how to grab it, the more successful your email campaigns are likely to be. The good thing about it is that there’s no shortage of creative ways to do this. For starters, you can try to infuse some urgency in your emails by using tested words and phrases like [Urgent], [Time Sensitive], and [Open Now]. The idea is to tap and leverage on the FOMO (fear of missing out) culture to compel more email subscribers to act ‘NOW’ rather than later.
Continually collect user feedback
If you are like most business owners, you often use emails to promote your blogs, sell products, and inform subscribers about upcoming events and sales promos. However, you can now squeeze out even more value from your email list using a new tactic – collecting user feedback.
Depending on how good your engagement rate is, you can request users to give feedback on your products and services. This way, you’ll easily come up with ways to improve your business offerings and possibly make more sales and increase revenue.
In the same breath, you can use email to showcase positive reviews and other forms of customer feedback collected from other platforms like social media and rating websites. All you need is to take a screenshot of your most outstanding reviews and customer comments and send them to your email list. This not only helps to boost your brand image but also builds trust among potential customers.
Incorporate more video
For several years now, video has been dominating the digital marketing circles as more businesses understand its importance in boosting sales. Videos create stronger relationships with customers – a key factor in determining whether they’ll buy from you or not. Customers also spend more time on video compared to written content, which leads to increased brand engagement and a higher chance of making purchases.
Adding video to your email is a sure way of increasing your open and clickthrough rates. All you need is to create short and fun videos that help to educate subscribers about your brand or position you as an expert in your field.
How are you using email to promote and grow your online business in 2020? We’d love to hear your feedback.
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