I know I'm a relative newbie to political life but... - Granite Grok

I know I’m a relative newbie to political life but…

The Baltimore Sun is reporting more hijinks in the run for the Maryland Senate race:

Political Identify Theft!

It seems that the Democrats are a tad ticked: 

No, Maryland voters, the printer did not make an error. Lt. Gov. Michael S. Steele’s new campaign signs seem to identify him as a Democrat.

A "Steele Democrat," they read.

The bright blue placards and bumper stickers made their debut yesterday in Baltimore during an event announcing a new coalition of Democrats supporting the lieutenant governor’s U.S. Senate bid. Steele, of course, is the Republican nominee for Senate and a former chairman of the state Republican Party.

Not so bad.  Often, I’ve seen cars with bumper stickers saying "Democrats for <fill in name here>" or "Republicans for <get another name>".

The group and accompanying signs appear to be the latest Steele effort to distance himself from an unpopular White House and a Republican Party struggling to maintain its hold on Congress. The state Democratic Party chairman immediately accused him of "identity theft."

Steele supporters said the term was akin to calling someone a "Reagan Democrat."

Oh please, haven’t these folks (from either side) have better arguments to win hearts, minds, and votes that accusing the other side of "identify theft?

Has our sense of politics become so weak that this is the best that can be said?  Or am I that naive?