Notice that opposed to the other forms of capitalism (nor “not capitalism”), this is YOU oriented (all others are about being The State / bureaucrat oriented). YOU get to make the decisions – not someone else. YOU get to plan your future – not someone else. YOU get to take the risk – and then either reap the reward (or the failure). It is about Freedom. While you may not achieve it, YOU get to pursue your “happiness”.
(H/T: Pinterest)