And given the real partisanship in the country, they must REALLY be betting that more of their customers are Left of center than Right:
They probably won’t promote their 6-inch big hot pastrami sandwich, but the Subway chain of restaurants is partnering with first lady Michelle Obama’s campaign to persuade kids to eat healthier meals.
Subway and the first lady’s office announced a three-year commitment Thursday in support of Mrs. Obama’s “Let’s Move” campaign. The sandwich shops will promote efforts aimed at getting children to eat more fruits and vegetables. Subway offers a variety of low-fat sandwiches on its menu, along with choices that probably wouldn’t get the first lady’s approval, such as the six-inch chicken and bacon ranch melt with cheese, which contains 28 grams of fat.
Yeah, that’s the way to do it: Mom and Dad: “Yummy! Cheese steak and Chicken Teriyaki!”. But the kids? The kids will have SUCH a great reason to go:
As part of the deal, Subway has agreed to only offer items on its kids menu that “meet strong nutritional guidelines informed by federal standards” for the national school lunch program, including apples as a side dish and low-fat or non-fat milk as a “default beverage.”
Great – school lunch, all over again. Nice to see that Subway has bowed down to have their menu “nationalized”. Putting school lunch type “meals” together is not going “ to persuade kids to eat healthier meals“. Persuading is done by allowing choices, and trying to influence that choice. What Michelle does, in typical Progressive fashion, is make and mandate choices for the kids (“Ve know vat iss best fer you – now eet!”). They’d better be hoping that she doesn’t do to them what she did for lunch ladies all over – lots of food into the trashcan. But here’s the part that got my attention:
The restaurant chain has agreed to spend $41 million in “media value” over the next three years to market the healthier options to families.
I have no intention of giving my money to Subway (which we do like to do) for them to promote Michelle’s folly. D’angelo’s is just down the street – I still have a choice.
