The Union Leader c/o Greg Kitsock from Mid-Atlantic Brewing News, is reporting today that Jim Koch, the Chairman at Boston Beer, is finally convinced that he can safely sell Samuel Adams beer in cans.
“What changed is the quality of the can lining,” explained Koch of his about-face. “Beer used to pick up a solvent-like character from the solvent-based linings. Now they use water-based linings.”
What’s more, “the new linings are more flexible,” he contends, less likely to tear and allow the beer to come into contact with metal. “They’ve proven out, but I wanted to make sure. They crossed a threshold two years ago.”
Koch has designed a superior can as well, or so he claims, that enhances the taste of Samuel Adams in a way that keeps it tasting like it should. Even coming out of can and into your mouth.
What I really want to know is…will it cost less per case? My Beer budget needs a break.
