Romney Channels His Inner...... Thatcher??? - Granite Grok

Romney Channels His Inner…… Thatcher???

Now that Mitt Romney has turned his attention to defeating Barack Obama, instead of destroying other Republicans, I must grudgingly admit that he seems to “get it”, especially after today’s article in The Hill, where he mocked Obama’s ‘new’ communist campaign slogan ‘Forward, what, over the cliff?’. But then I saw this campaign video, and it gives me hope that he might actually be able to capitalize (and who better than a capitalist), on Obama’s weaknesses:
http://www.youtube.com/watch?v=KOZJHUZgX1M
Notice how it ends With the slogan Obama Isn’t Working. What Americans may not know, but what all Brits remember vividly is the most devastatingly successful campaign slogan in British history “Labour isn’t working”, which, like most British ad slogans is a clever word play: decades of socialism had failed Britain, the unemployment rate was at an historic high, and the Labour party was presiding over the disaster. Thatcher and her advertising agency, Saatchi and Saatchi, coined this slogan, and the UK was festooned with billboards picturing a dole queue, and those immortal words “Labour isn’t working”! Case closed. Landslide.

Thatcher had another personal slogan, “There Is No Alternative” (to free market capitalism). Well, folks, we may not all be happy with everything Mitt Romney has said and done, but. Romney seems willing to take the fight to Obama, and thus THERE. IS. NO. ALTERNATIVE.

It seems I wasn’t the first to notice the connection, and yes, it IS intentional.

Apparently, Adam Taylor over at Business Insider noticed an earlier Romney ad, LAST JULY, and wrote Mitt Romney Just Margaret Thatchered Barack Obama Look at these!

A 1979 Classic by Thatcher and her ad agency, Saatchi&Saatchi

 

Romney Campaign, Summer 2011

(The icing on the Obama cake would be a juxtaposition of the Obama Isn’t Working dole queue with Obama golfing – we can hope.)

Thanks to RightSpeak.net for the combo picture
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