Now what am I going to do – my favorite beverage (period) is "the green caffeine". Ask my family, ask my friends, ask my co-workers, ask my clients: what’s nearest my hands after a keyboard and mouse?
That’s right, Mountain Dew. Maybe not so much anymore:
(CNSNews.com) – Pepsi is running a new advertising campaign for the upcoming inauguration – one that features a re-designed corporate logo that mimics the distinctive Obama “O” campaign logo, and refers to the president-elect as “the man who is about to refresh our nation.”
Yup, corporate America is now going into the cult of Obamessiah as well. Problem for me is that if Pepsi is going that way, I’m not. They want to politicize their product, I can do the same.
PepsiCo’s Web site — RefreshEverything.com — features an application allowing anyone to send a video message to the president-elect. The feature’s explanation reads, “Help us refresh America.”
[snip]
The ads feature single words or phrases such as “Optimism,” “Yes You Can,” “Together,” and “One for All.” The re-designed Pepsi logo replaces the “O’s” in the words on the ads, shares similarities to Obama’s presidential campaign logo….
[snip]
…“I think, given the effectiveness of Obama’s message, Pepsi is merely getting aboard the bandwagon and trying to capitalize on the good feeling — that a new era of optimism has arrived,” Knight told CNSNews.com.
Knight said he thinks the beverage maker is trying to capitalize on the “honeymoon” that Obama is currently enjoying…
Knight said Pepsi may be willing to risk the loss of much support from those who do not support the president-elect.
“If Pepsi is willing to buck a consumer boycott with a known base of millions of people, they’re probably willing to risk a backlash from Republicans who may decide to drink Coke instead,” he said. “But that would show a corporate arrogance that may come back to haunt them,” Knight added.
If Pepsi wants to throw in with the Democrats, that’s their choice. It is a free country and the company can make the choices that it wishes to in how it thinks it should further its profits.
I, too, have the same choice. If I was not as political as I am now, I’d probably just shrug my shoulders and keep picking up that green bottle. But I am political, and why would I want to give my dollars to a company that obviously is willing to alienate me by choosing someone whose stances I am totally against? I may not be able to vote on the ballot for or against Pepsi, but I can sure use my dollars in voting "not them".
Mine will be with someone else…..dunno what yet – one doesn’t just lightly pick another beverage after literally DECADES of being a loyal customer.
There’s always that old New England stalwart:
